The 2020 Super Bowl broadcast was peppered with 80 advertisements on a wide variety of themes. Three of the ads carried positive messages promoting women’s equality.
Secret — The ad from Procter & Gamble, maker of Secret deodorant, called for equal opportunity for women athletes. The commercial, which starred U.S. soccer players Carli Lloyd and Crystal Dunn, aimed to spark a dialogue about the possibility of women playing football in the NFL. (Lloyd went viral last summer when she kicked a 55 yard field goal at an Eagles practice, fueling speculation she could be the first female kicker in the NFL.) “More than two-thirds of girls believe that society doesn’t encourage women to play sports,” said Sara Saunders, P&G’s associate brand director for Secret. “We’re setting out to change this notion…” VIEW THE AD
Olay — Dressed as astronauts in Olay-themed spacesuits, former NASA astronaut Nicole Stott, actress Busy Philipps and YouTube personality Lilly Singh were on a mission to “make space for women.” During her 27-year career with NASA, Stott logged more than 100 days on three flights to the International Space Station. In addition to promoting beauty products, the ad promoted the fact OIay will donate $1 to Girls Who Code for every viewer who tweets @OlaySkin #MakeSpaceForWomen. VIEW THE AD
Microsoft — The tech giant’s commercial, entitled “Be the One,” told the inspirational story of San Francisco 49ers Offensive Assistant Coach Katie Sowers to highlight Microsoft’s commitment to “empowering the next generation of game-changers.” Sowers was making history as the first woman and first openly gay person to ever coach in the Super Bowl. “All it takes is one,” Sowers says in the ad as photos of young girls sporting football uniforms flash across the screen. “And it opens the door for so many.” VIEW THE AD